Purpose, Property and Power Moves

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April 14, 2025

7 min read

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From the Defence Force to Department Manager, Natasha Elford is redefining Real Estate in Queensland

One of the first incredible women I met when I arrived in Townsville was Natasha Elford, a powerhouse in the property space and someone with a genuine heart for service, a dynamic force in the property industry with a deep-rooted sense of purpose. We connected through the Accelerating NQ Female Founders Program, and even then, it was clear: Natasha wasn’t just in real estate—she was here to make a difference.

Her journey into property is anything but conventional. A proud Army veteran, Natasha brings with her the discipline, resilience, and leadership honed through years of military service, including a deployment to the Middle East. In high-pressure environments, she developed the operational skills that now underpin her success in the fast-paced world of real estate.

After transitioning from Defence, Natasha threw herself into the industry, starting at the ground level right here in Townsville. Beginning as a Leasing Agent, she quickly progressed to Business Development Manager, building her reputation for strong client relationships, strategic thinking, and leadership. Her time in these early roles laid a rock-solid foundation in property management and deepened her understanding of the local market.

But Natasha’s ambitions stretched further. With a clear sense of mission and a drive to serve, she launched her own business—Investor Support—focusing on buyer advocacy and property management. For Natasha, this wasn’t just about property, it was about people, especially those who’ve served.

“My clients’ goals become my mission,” Natasha says. “Whether I am helping someone secure their first investment or supporting a veteran into stable housing, I bring transparency, loyalty, and purpose to every step.”

Through her initiative, Veteran Homecoming – Rental Advocate, Natasha worked tirelessly to support ex-service members as they navigated life after the military. For many, her guidance meant not just finding a rental, but reclaiming a sense of stability and home.

As a Buyer’s Agent, she offered strategic, personalised support, helping clients navigate the noise of the property market with clarity and confidence. Now, her career has taken its next powerful step forward.

Today, Natasha leads as Department Manager at Performance Property, a respected firm with national reach. In this role, she brings her sharp insight, operational excellence, and unwavering values to a broader audience—while remaining deeply connected to her original mission: helping others build wealth through property.

From military deployments to executive meetings, from grassroots growth to senior leadership, Natasha Elford is forging a new model for what real estate professionals can be—purpose-driven, people-focused, and unapologetically bold.

She is not just helping clients buy property, she is building legacies, shaping lives, and proving that service never really ends… it just evolves.

Contact Natasha at https://www.linkedin.com/in/natasha-elford-9a530716b/

Email: Natasha@performanceproperty.com.au
Mobile: 0407 201 134